Tumblr’s user-base may be smaller than that of Facebook, Instagram, Youtube or Twitter, but its engaged community manages to attract hundreds of millions of viewers to the site a month. If someone reblogs a video you post, it gets seen by all of their followers, and should anyone reblog it from there, the same. Much like the way Tweets are re-Tweeted, Tumblr runs off “reblogs,” which is how users share each other’s posts.
Originally billed as a micro-blogging platform, Tumblr has since evolved into one of the most active and engaged online communities there are. And don’t forget to post a video in your user-bio for added SEO! You can also post your own content on Quora like you can on Facebook or LinkedIn, and spend Quora credits to promote that content to your community. Read Morgan Anderson ‘s answer to “ What are some best marketing strategies ever used in history?” on Quoraīonus Tip: You can keep on top of questions in your industry by following related questions and receiving notifications. Encourage followers of your answers to do the same! Rather than replying with video directly, you’re driving traffic to your website and gaining the benefits of video content there instead.Īdditionally, you can target specific Quora users with questions and ask them to weigh in directly. On the other hand, you can monitor Quora questions and reply with links to your existing web pages or blog pages that contain video. If you become a go-to source, then your product or service will be top-of-mind the next time your customer needs it. Even if you don’t plug your product, (which you would be wise not to do,) you’re establishing yourself as an expert. Make the video as in-depth and helpful as possible. Instead of writing out a generic answer, post an FAQ or interview-style video response.
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You go to Quora and find hundreds of questions about working out, supplements, exercising, and how to lose weight. Your potential customers are anyone who goes to the gym – and everyone who thinks they should. By answering a question with a video, you’re more likely to stand out from other written answers, you can capture your audience’s attention in a more meaningful way, and if it’s highly upvoted, it can dramatically increase your SEO, especially if the question becomes very popular.Įxample: You run a nutritional supplement company that specializes in protein powder and superfoods. Then, Quora added a Video Answer functionality directly to their platform. Your expertise is credible when you give great answers and don’t just post flashy advertisements.Īfter 2011, Quora made it possible to add embedded video links to both answer and question details. Answering potential customers’ questions that relate to your product or service is a great marketing tactic, helping you establish yourself as an expert and selling yourself based on your engagement in the industry. When a user posts a question other users find valuable, they can upvote it, and the best answers (highest-voted) rise to the top.
Quora is a place where people ask questions and get answers from other users. Today, we’re going to review the individual quirks of these platforms from a video marketing perspective, and share the tips and tricks we’ve collected so you can get the most out of your social media marketing.
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Plus, “often overlooked” is also code for “exclusive territory.” It can be much easier to reach audiences on these lesser-used platforms compared to the more popular options, simply because there are fewer brands competing for engagement in the same spaces. However, when utilized correctly, tapping into these lesser-acknowledged social networks can offer a wealth of new opportunities to engage potential customers-especially with video content. But there are other social networks out there, like Pinterest, Tumblr, Quora, Reddit, and even LinkedIn, that can help your sales grow when given a little love and care.īrands often overlook these social networks for several reasons: They’re less straightforward, more niche-specific, and have smaller userbases. We outline how some lesser-used social media platforms can help you reach your target audience.ĭid you know there are social media platforms other than Facebook, YouTube, Twitter, and Instagram? In social media marketing, we typically focus on the top four money-making platforms (five until Snapchat stopped being relevant).
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